Lars Antrack
Digital Strategist & Process Engineer
Empowering teams through Automation, AI & Data-Driven Workflows
Based in Berlin, Germany
About
Over the past 13 years, my journey took me from a working student to the Managing Director of a boutique German digital agency, partnering on complex projects for global tech and commerce brands. Today, I operate as a strategic advisor and operational architect focusing on:
- Empowering Internal TeamsI don't just build systems; I upskill your staff to own and confidently operate new digital infrastructures.
- Strategic BlueprintingProviding high-level architectural guidance for intelligent n8n workflows, AI integration, and complex web tracking.
- Interim Execution SupportBridging the operational gap with temporary, high-impact implementation while your team ramps up.
Expertise
Workflow Automation
Architecting resilient automation ecosystems (like n8n and custom agents) that free your team from busywork.
AI Implementation
Strategic AI consulting to identify high-impact use cases and integrate AI seamlessly into your organizational fabric.
Web Analytics
Designing robust tracking architectures that translate raw data into clear, actionable business intelligence.
Technical SEO
Auditing and optimizing technical foundations to ensure maximum crawlability and search engine performance.
GEO / AEO
Future-proofing your visibility for the era of AI-enhanced and generative search engines.
Content Strategy
Transforming search data and keyword research into comprehensive, actionable content plans.
Project Ops
Structuring transparent, high-efficiency workflows in tools like Asana to streamline collaboration.
Team Upskilling
Workshops and hands-on training to turn your internal staff into confident operators of new technologies.